Extract maximum value and insight from your data through the automation of 360-degree consumer profiles, complete with real-time and historical data from all engagement channels. Use insights from consumer profiles to deliver highly targeted and personalized consumer engagement experiences that drive loyalty and revenue. Easily integrate disconnected data silos into a single, unified data warehouse with SAP HANA and other solutions.
Patent pending algorithm that combines all profiles across multiple channels using unique identifiers.
Our algorithm has the ability to look at consumer profiles and using demographic census data determine whether the user is a male or female.
We can use existing data and then enrich it through things like genderization, FanTracker, and other means. Example: you know Bob’s name is Bob. Due to census data that is used, we can enrich his profile with his gender (male) due to the fact that census data shows Bob is 85% male.
Combines the power of FanTracker and google analytics to track and record web behavior of consumers as they explore your website or online product using cookies.
Behaviors and Insights
Social listening and insights enable a real-time understanding of the conversation around your brand, your competitors, or your industry’s environment, as well as where the conversation takes place and who is participating. React and respond in real-time to influence the discussion surrounding your brand, actively controlling image and reputation, and deliver contextualized messaging that speaks to consumer sentiment.
Analyzes current data to make educated predictions about future business.
Listen for terms, hashtags, phrases, and user handles on Twitter to capture data about trends, competitor brands, sentiment, and any other important data points that are available through Twitter content.
Looks for and uses describing terms such as like or hate to give engagement content a score on how the poster feels about the subject.
Entity Extraction/Natural Language Processing
Pulls out terms, themes, people, places from engagement content then labels and categorizes them.
Use gamification as a tool to reach new consumers, drive interest and loyalty, and amplify engagement with your brand. Easily add loyalty, contest, and reward features into apps, and synchronize across channels to encourage sustained participation and organic behavior on social media. With digital gift cards and rewards, the gamification experience culminates at the point of sale.
Apple and Google Wallet Cards
Ability to create and customize loyalty wallet cards and also create offers and rewards that can be added to a user’s apple or google wallet.
Set geofences that trigger actions based on people entering, leaving geo area such as sending offers when a user enters a geofence, anything from sending an email or awarding loyalty points.
Detect bluetooth devices within 30 feet, so that if consumer has consented you can send them offers, sms, etc. related to location of consumer at that time.
Incentivize consumers to interact with your brand by including loyalty programs and rewards, you can set points for joining, tiers that include point multipliers, send offers/rewards for gaining points, and create leaderboards based on consumer points
Offers and Rewards
Digital offers and/or rewards that can be triggered using rules engine.
Synchronize the consumer experience across the digital landscape with integrated communication channels. Using email, SMS, push notification, and social publishing tools, deliver consistent and personalized content to the consumer across all channels, ensuring a seamless, relevant, responsive approach to the brand, purchase and service experience.
Post directly to your Twitter feed, integrating social engagement with additional channels such as email.
Send outbound push messages using the rules generator or via the API.
Send outbound email campaigns and transactional messages, either in the communicate section of the console or using the rules generator to trigger via action based engagements. There are over 50 email APIs to use and send and track email without logging into the console.
Send triggered outbound messages using the rules generator or via the API.
PhizzleCast is an end-to-end broadcast solution. PhizzleCast displays real-time viewer behavior from social media, mobile devices and mobile applications to visualize and engage audiences, bringing the digital conversation to life on screen. An innovative suite of products designed to integrate user generated mobile, social and digital data into live event production, broadcasts and any other digital publishing channel.
PhizzleCast continues to be a trusted and proven leader in on-demand graphics and real-time fan driven data integration for sports and entertainment properties. This streamlined suite of solutions incorporates data from any digital engagement channel into any broadcast workflow using two main solutions: Broadcaster iX™ and Producer iX™.
Producer iXTM is an end-to-end graphic creation, asset management and play-out workflow software. PiX provides a data-integrated broadcast solution delivering a shared, cloud-based asset library and play-out environment at a fraction of the cost of expensive character generators.
Broadcaster iXTM is a collection of broadcast tools and API’s that integrate mobile and social data into live event production and graphics. Since its creation in 2006, BiX continues to be a simple “plug and play” product that delivers real-time fan generated data to in-house solutions, removing limitations of character generators with zero-interference integration for easy work flow. BiX seamlessly integrates into common character generating software solutions like Chyron, VizRT, Harris, Deko, Daktronics, Ross Expressions and more.