Dynamic Identity Resolution Algorithm and API
Combine Records for a True Customer Profile
Consolidate multiple records into a single consumer identity. Gain a 360 view of behavior for personalized engagement, more accurate customer segmentation, and increased marketing efficiency and ROI.
Identify Accurate Customer Profiles
Clean and combine customer data gaining a true 360 view of behavior
Harness Massive Volumes of Data
Real-Time consolidation of siloed data into one data warehouse
Use sources such as census data to enrich profiles with genderization and other demographic information. Example: you know Bob’s name is Bob. Using census data, the profile may be enriched with the gender (male) since census data shows 85% of “Bobs” are male.
Our algorithm has the ability to look at consumer profiles and using demographic census data determine whether the user is a male or female.